Grants awarded   

Beneficiary name: DRESCHER Hungarian Direct Mailing Information Technology and Printing Limited Liability Company

Project title: Technology development and capacity expansion at the Fülöpszállás branch of DRESCHER Magyarország Direct Mailing Kft.

Amount of contracted support: 171,749,025 HUF

Amount of support: 50%

The contents of the project: The goal of the development is the introduction of inkjet technology at Drescher Kft., which is the key to future-oriented production and service. In order to maintain our market position and increase our market share, it is essential to use modern inkjet technology. The basic result of the implementation of the development is more reliable, faster production with shorter deadlines, as well as the spread of transpromo as an additional business. The essence of transpromo is to combine the personalized promotional message with the obligatory readable transaction documents, which can turn an invoice statement or other customer letter into an advertising medium. By introducing the new business, our long-term goal is to increase our market share and sales revenue, the reality of which is supported by market research on the spread of transpromo. With the new service, our goal is to serve our current clientele more broadly and to reach new customers.

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The following tools were purchased in the framework of the project:

• Screen Trupress520 color inkjet printing machine

• TECNAU unwinding and rewinding package

 

Project completion date: 24/04/2019..
Project identification number: GINOP-1.2.1-16-2017-00716